More businesses want to work in Orlando now than three years ago, according to the Orlando Economic Partnership.
Central Florida’s nonprofit public/private economic development agency looked at whether or not its campaign “Orlando. You Don’t Know the Half of It.” has changed businesses’ perception of the city since its last survey in 2015. The Orlando Economic Partnership worked on the survey with Development Counselors International, who provides marketing for places like Orlando.
Interest in bringing projects and developments here grew to 61 percent for site selectors, up from 53 percent since 2015; and 63 percent for corporate executives, up from 19 percent.
The survey also found that Orlando was in the top 10 cities in being considered for projects, with 19 percent of the category. That’s up from 12 percent in 2015 and 7 percent in 2014.
“At the end of the day, the goal of our campaign is to get more at-bats,” Laureen Martinez, senior director of marketing and communications for Orlando Economic Partnership, told Orlando #Business Journal.
Site selectors highlighted the airport, workforce and tax structure of the area as Orlando’s top three highlights. The site selectors said the city’s top three weaknesses were the tourism perception of the area, lack of business incentives and the workforce.